Why Reputation?

What’s The Big Deal With Reputations?


When it comes to reputation issues, it’s never a question of ‘if’, rather a matter of ‘when’!  But sometimes we just aren’t aware of the impact, or more importantly the opportunities a strong reputation can deliver.

Still not sure if reputations matters? I understand.  Sometimes we see our reputations as intangible ‘things’ rather than living and evolving assets that can either propel us to new personal or professional heights, or if ignored or mismanaged, will keep us tethered to the ground. The choice, as are most opportunities in life, is yours.

Read through these stats and ask yourself if reputations are intangible:

60% of a company’s market value is tied to its reputation

65% of all new business comes from referrals 

84% of employees would consider leaving their current job if offered a job by a company with an excellent reputation

69% of job seekers would not take a job with a company that has a bad reputation – even if unemployed

70% of U.S. recruiters and hiring managers have rejected candidates based on information found online

50% of a company’s reputation is tied to the CEO’s reputation


The Social Media and digital ‘Word of Mouth’ world in which we now live puts a premium on reputational awareness and highlights the impact that our daily decisions, words and actions have upon our lives. Individuals now have the power to either build up or tear down a person’s or brand’s reputation with a single click or post. That’s scary stuff, but the impact is real as we’ve all seen the fallout of this in news headlines or through stories in our personal lives.

Explore my site and you’ll find numerous resources, ideas and perhaps even some inspiration to help you grab hold, strengthen, protect and grow your most valuable asset. Better yet, let’s connect and explore how I can help you or your team! Click below to connect.

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