Plain and simple, there is tremendous value in trust and association and that is what’s driving the Reputation Economy. Make no mistake, reputations are competitive differentiators and are the underpinning of how relationships are formed and how business gets done!
Warren Buffett nailed it,
You are the firm. You should be ruthless with how you manage your reputation because of the power it has to transform your life and business.
Want to see how you are doing in the Reputation Economy? Answer the questions below:
- How much new business comes your way via referral?
- When was the last phone call you received asking if you would be interested in discussing a new opportunity?
- Take a look around your agency or company, how many tenured, talented teammates are there?
- How many people are desperately trying to join your team?